No matter how perfectly MORBID the tea you chose, if you brew it wrong, it's dreadful... and no one wants DREADFUL! 

Water

Fresh water is also best. When water boils, oxygen is released. The Chinese call water that has been boiled to death "dead water". You can't get the best cup of tea from water that has been repeatedly re-boiled. Also if you don't like the taste of the water you are using DON'T use it to brew your tea! Seriously people, let go of things not meant for you! 

Weight

Using too much tea will make your tea bitter much like a landlord or a lost love. Too little tea will bring a weak cup and a sense of longing for something more. The volume that is considered the "golden ratio" of leaves to water is one teaspoon of most tea leaves (approx. 3 grams) per 8 ounce cup of water. Note this is for a traditional 8 ounce cup many mugs are around 10 to 12 ounces so watch out when not using a traditional teacup.  A large, open leaf tea like a White tea or some Oolongs may require two or more teaspoons to equal 3 grams. ONE HEAPING TEA SPOON PER 8 OUNCES

Temperature

Boil the water until it screams!  We mean ummm... The perfectly MORBID temperature depends on the tea. Use boiling water (212F) when preparing Black, dark Oolong and Herbal teas. These teas are tough, they can take the deadly burn, and even require and like it in order to break down the leaf and release  flavor. However, it's important to use cooler water when steeping more delicate teas, such as Green and White teas. Water that is too hot will cause a these teas to taste overly bitter. No thermometer? You'll typically find that boiling water that is allowed to sit for 5 minutes will have dropped to roughly 180F.

Time

They say that "time heals all wounds." However, it also makes most hearts and tea turn bitter. The rule of thumb is 3-5 minutes for most black teas (depending on your preference for strength) - any longer, and they'll become overly astringent and puckery. Dark Oolong and White teas, on the other hand, are much more forgiving. These teas will taste best when steeped for 3-5 minutes but will still be drinkable if steeped a little longer. For light Oolong and green teas, a little love and care must be employed, steeping for only 2 minutes - 3 minutes, if you're looking for a strong spooky cup. 

Poor souls who claim they "don't like the tea" were actually repelled by an incorrectly brewed cup. This is a terrible legacy that can last a lifetime some would say well an afterlife too...  let us know if you need help!